Consumer Ethics are what people believe about an organisation and what drives their behaviour with respect to that organisation.

Such behaviour may include decisions to :–

• continue buying or stop buying a product
   
•  support a company or boycott a company
   
•  vote for or against a political party

Organisations can, and often do, choose to underestimate Consumer Ethics. At rl consulting we act differently. We give Consumer Ethics the economic and financial respect it deserves.

Through our network of associates, rl consulting constantly monitors, analyses and anticipates the ethical reactions of consumer groups to key issues in business.

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